Spotlight China: Keeping illegal wildlife trade off the Internet

With more than 800 million product listings and more than 370 million registered users, Taobao Marketplace is the largest and most popular consumer-to-consumer online marketplace in China. Taobao Marketplace is wholly owned by Alibaba Group.

The International Fund for Animal Welfare China office has been working with Taobao and Alibaba on stopping illegal wildlife trade since 2005.

At IFAW’s influence Taobao and Alibaba have both established website policies stronger than China’s Wildlife Protection Law, banning the trade of wildlife include elephant ivory, tiger bone and skin, rhino horn, bear bile, turtle shell and shark fin.

IFAW’s monthly online monitoring data helps Taobao to update its “key word screens” to filter out new words unscrupulous traders use to evade detection in order to sell illegal wildlife products.

In September at Taobao’s Internet Trade Fair in Hangzhou, IFAW and The Nature Conservancy set up a booth with the theme: “Why we can’t trade them, say NO to wildlife and wildlife products.” About 1,000 people came to the booth. Through the use of video and the distribution of materials, IFAW encouraged the public, especially Taobao registered users, to report illegal wildlife trade online and reject the consumption of wildlife products.

This exhibit also provided a great opportunity for IFAW to connect with Alibaba Group corporate social responsibility teams and to help them gain a better understanding about IFAW’s values and efforts on the ground.

-- GG

Read more about IFAW’s work to end illegal wildlife trade online and our report “Killing with Keystrokes.”

Comments: 1

6 years ago

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Directeur général
Directeur général
Céline Sissler-Bienvenu, Directrice France et Afrique francophone
Directrice France et Afrique francophone
Directeur régional, Moyen-Orient et Afrique du Nord
Directeur régional, Moyen-Orient et Afrique du Nord
Dr. Joseph Okori
Regional Director, Southern Africa and Program Director, Landscape Conservation
Dr. Joseph Okori
Directeur régional Afrique Australe et directeur du programme de conservation des habitats
Dr. Maria (Masha) N. Vorontsova, Directrice Russie et CEI
Directrice Russie et CEI
Faye Cuevas, Vice-présidente
Grace Ge Gabriel, Asia Regional Director
Directrice régionale Asie
Jeffrey Flocken, Directeur régional Amérique du Nord
Directeur régional Amérique du Nord
Kelvin Alie, Vice-président exécutif
Vice-président exécutif
Rikkert Reijnen, Directeur du programme criminalité faunique
Directeur du programme criminalité faunique
Représentant d’IFAW en Allemagne
Représentant d’IFAW en Allemagne
Tania McCrea-Steele, Chef de projet international Criminalité en ligne
Chef de projet international, Criminalité liée à la faune sauvage
Vivek Menon, Directeur du Wildlife Trust of India, partenaire d'IFAW
Directeur du Wildlife Trust of India, partenaire d'IFAW