leading marketplace Poshmark becomes a partner in fighting online wildlife trafficking

In celebration of World Elephant Day on August 12th, IFAW is excited to announce Poshmark as a new company member of the Coalition to End Wildlife Trafficking Online. Poshmark – a leading social marketplace where people can buy and sell new or gently used clothing, shoes, accessories and home goods – is the first fashion-centric e-commerce company to join the Coalition. As a leading marketplace to buy and sell apparel in the US and Canada, Poshmark is encouraging the industry to become a key partner in fighting online wildlife trafficking.

Wildlife trafficking—the buying and selling of protected species and products made from them—is a multi-billion dollar industry that drives poaching and decimates a variety of animal populations, including elephants, rhinos, tigers and pangolins. Disrupting these networks takes an integrated and international approach, which is why IFAW, WWF and TRAFFIC are collaborating with companies across continents to unite the online technology industry and maximise impact for reducing wildlife cybercrime through the Coalition.

Private sector partners, such as Poshmark, play a key role in ending wildlife trafficking by eliminating the available marketplaces for traffickers to operate online. As a Coalition partner, Poshmark has updated its prohibited items policy to align with the Coalition’s Prohibited Wildlife Policy Framework. Items related to the illegal trade of live animals, or items resulting from the poaching of protected species, are officially banned from being sold on Poshmark.

For more information on the Coalition, please see the progress report published in March 2020.