Cookie Policy

This Cookie Policy (the Policy) was last updated on 09 December 2024.

This website uses cookies and other tracking technologies (collectively, referred to as "cookies") in order to make full use of our website and to give you the best possible browsing experience. This Policy explains how we use cookies on this website.

What are cookies?
A cookie is a small text file that is stored on your computer or device when you visit a website. They are widely used in order to make websites work, or work more efficiently to improve the user experience, as well as provide certain information to the owners of the site.

What types of cookies do we use?
We use the following cookies on our website:

Strictly Necessary Cookies
These cookies are essential for the website to function properly and cannot be switched off in our systems. They are used, for example, to enable content of a page to load quickly and effectively, filling in information that you enter in online forms or to make sure donation payments are secure. These cookies do not store personal information.

Performance Cookies
These cookies help us to get to know how you use our website. They are used to analyse visits to the website, including number of visitors, where visitors have come from and the pages they visited. We use this information to measure overall performance, help us to improve our website and improve your experience. The data used for these cookies is anonymised, which means we can’t identify you as an individual.

Functionality Cookies
These cookies help the website function better for you by, for example, remembering your language preferences and regions when returning to our website or to allow you to play videos on our website.

Targeting Cookies
We, and our trusted service providers, may use targeting cookies to understand your interests and show you relevant adverts about us on other websites you visit. These cookies do not collect or store personal information that could directly identify you, such as your name or email address. Instead, they use information such as your browser type or IP address to identify you.

We also use web beacons or tracking pixels, including APIs such as Facebook Pixel (Meta Pixel) or other Facebook APIs in conjunction with Cookies for the same reasons.

Social Media Cookies
These cookies are set by social media platforms such as Meta (Facebook), TikTok and YouTube that we have added to the website to enable you to share our content with your friends and networks. These cookies are closely related to targeting cookies since they can track your browser across other websites to build up a profile of your interests. If you do not allow these cookies, you may not be able to use or see these sharing tools.

Web-based Application Programming Interfaces (APIs) (i.e., Conversion APIs)
Web-based APIs is a piece of technology that achieves the functions usually performed by web pixels and cookies. We use these technologies to help us to better understand how you interact with our website for marketing purposes.

How to manage Cookies
You can manage your cookie preferences and settings, including the objection to certain cookies and other tracking technologies via our Cookie Settings tool at any time, please click here or on “Manage my Cookies” at the bottom of every page on the website. General information on cookies, including how to see what cookies have been set and how to manage and delete them is available at www.allaboutcookies.org/.

For further information on how we protect your privacy, and when and how we use your personal information, can be found in our Privacy Policy.

First Party Cookies

ifaw_user_id (functionality cookie)
Cookie needed to track user interactions between the main website and 3rd party Action (advocacy) & Secure (donation) forms providing us the ability to change flexible modules on the website based on the user actions, such as donations, advocacy actions and content views etc. This allows the site to display appropriate flexible module content.

ifaw and _session_id (functionality cookie)
Cookies needed for user authentication purposes.

Lang (functionality cookie)
Cookie used to store user language (region). It allows the site to know which region the user is in and to show pages in the appropriate region/language.

AddThis (functionality cookies)
This is a social sharing widget that allows users to share website content on social media and messaging platforms. The _atuvc and _atuvs cookies collect analytics data (IP address, time and date, browser type and language, web search leading to the site, frequency of sharing content using AddThis), which is not combined with personal data. The cookies also allow users to keep track of their content sharing. (hosted on ifaw.org).

Facebook (targeting cookie)
Facebook _fbp cookie allows IFAW to accept Facebook advertising products such as real-time bidding for interest-based advertising. (hosted at IFAW.org)

Google Analytics (performance cookie)
This tool, used by many website operators, helps us improve the performance of our sites by understanding how users engage with the sites. Cookies collect website usage data without personally identifying the users to Google. The cookies are _ga (user ID set by default to expire in 2 years), analytics.js, _gid (page id), and _gat (short-term cookie controlling the data request rate). (hosted at ifaw.org).

Optimizely (performance cookie)
Optimizely cookies store personalization and experience data for personalization, analytics, and performance evaluation purposes; optimizely EndUserID stores a visitor’s unique identifier (timestamp and random number) for 6 months. (hosted at ifaw.org).Pantheon (functionality cookie)Hosting platform provider uses tags to ensure efficient site navigation and load balancing. (hosted at ifaw.org).

Pinterest tags (performance cookie)
These tag traffic and page visits on IFAW’s Pinterest board. (ifaw board)

Session cookies (functionality cookies)
The cookies ifaw_site, market_source* are “session cookies” that exist only for the duration of the visit. They are used by the server to allow logging in and also store information about user page activities so users can easily pick up where they left off. These cookies are essential for site functionality and the user experience. (hosted at ifaw.org)

Third Party Cookies

AddThis (targeting cookie)
The uvc, xtc, loc cookies associated with the AddThis content-sharing widget provides advertisers with profile information for targeted advertising (although without sharing personal data).

Bing Ads UET (performance cookie)
Microsoft Bing Ads Universal Events Tracking (UET) is a tag that tracks what visitors do on our websites after clicking on one of our ads elsewhere online; the data are stored for 13 months.

Bing (targeting cookies)
Microsoft Bing places the MUID and MUIDB cookies used for identifying users and placing interest-based advertisements.

BugHerd (performance cookie)
Recognizes login. BugHerd is used to track and annotate reported “bugs” or problems with a site.

Double Click (targeting cookies)
See Google advertising

Facebook (functionality & targeting cookies)
Facebook cookies allow Facebook servers to access a site session, exchange login credentials, comment on or share an article with friends, and serve interest-based information or advertising. They include datr, lu, fr, lsd, reg, ext_ref, reg_fb, fb_gate, fb_ref, act wd. Learn more about how Facebook uses cookies. [https://www.facebook.com/policy/cookies/].

Google Advertising (targeting cookies)
Google uses cookies to deliver more relevant advertising to users and to avoid frequently repeating ads the user has already seen. Google creates an identifying cookie called ANID. The main DoubleClick cookie are ID and IDE. Other Google advertising cookies are DSID, FLC, AID, TAID, HSID, exchange_uid, _gads, _gac, and PREF. A short-term cookie named “conversion” logs the occasions when a user visits the advertiser’s site. You can control Google ad personalization by visiting https://adssettings.google.com. This includes DoubleClick, Google AdWords and Google AdWords Remarketing, Google Tag Manager, Outbrain and YouTube.

New Relic JSESSIONID (performance cookie)
New Relic provides a platform for monitoring performance applications. The .nr-data.net cookie stores data to transmit performance data to the New Relic server.

Pinterest (functionality & targeting cookies)
Pinterest uses the _utmv and pinterest sess cookies to allow users to share content and comments and track browsing for interest-based advertising.

Twitter (functionality & targeting cookies)
The Twitter social messaging app collects data through cookies, plug-ins, and integrations that allow following our Twitter accounts easily, sharing content via Twitter, displaying the latest Tweets, and displaying interest-based advertising. The cookies include twll, k, remember_checked, remember_checked_on, personalization_id, utma, guest_id, secure_session, auth_token, twitter_sess, original_referer, external_referer. More information can be found in the Twitter Privacy Policy.

YouTube (targeting cookies)
Google-owned YouTube uses SID, SAPISID, HSID, APISID, GPS, and YSC cookies to identify users and store user profiles, the LOGIN_INFO cookie for login credentials, the PREF cookie to store ad preferences, and the VISITOR_INFO1_LIVE cookie to track viewing of videos. More information can be found in the YouTube Privacy Policy.

Instagram (targeting cookies)
More information can be found in the Instagram Privacy Policy.

Cookie Acceptance Policy

By using our website, you consent to us storing cookies on your computer or device (unless rejected or disabled by your browser), including other tracking technologies as outlined in our Cookie Policy.

We have a visible banner on our website to remind users that by using the website they consent to our use of cookies and other tracking technologies. You can manage your consent preferences at any time via Cookie Settings tool.

Additionally, if you do not accept our use of cookies as set out in this Policy, please set your internet browser to reject cookies. This may impact your experience and reduce some of the services that we have to offer on our website.

We regularly review our Cookie Policy and Preference Centre to ensure that they are current. Please do revisit this Policy to check for further updates and to ensure that you are informed of any changes.

Thank you for taking the time to read our Cookie Policy.

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