Tencent says No to online illegal wildlife trade

Tencent says No to online illegal wildlife trade
Friday, 22 May, 2015

Tencent, a leading provider of Internet services in China, The Nature Conservancy (“TNC”), and the International Fund for Animal Welfare (“IFAW”) today launched a joint campaign - Tencent for the Planet - to combat the illegal online wildlife trade on Tencent’s Weixin, QQ, and microblog platforms. This is monumental news for threatened elephants everywhere as the world celebrates World Biodiversity Day and demonstrates Tencent’s social responsibility commitment as a technology leader. This partnership is the first time Tencent has worked with conservation organizations to combat illegal online wildlife trade and protect elephants and other species.

Continued high demand for illegal wildlife products has greatly endangered many species like elephants, rhinos, and tigers, leaving some facing imminent extinction. The world is experiencing the worst poaching crisis in history, rivaling that in the 1980s, when more than 800 tons of ivory left Africa every year and the continent’s elephant populations plunged from 1.3 million to 600,000. Scientists estimate that only 430,000 African elephants remain today with one elephant killed every 15 minutes for its ivory.

"Tencent's extraordinary reach and influence will make a big difference in tackling the challenge of illegal wildlife trafficking," said Mark Tercek, President and CEO, TNC. "More than 25,000 elephants are killed each year for their ivory tusks. We need more partnerships like this if we're going to save the species."

“Although the Internet provides a platform for illegal wildlife business, it also offers the tremendous hope for saving the wildlife. IFAW welcomes Tencent’s move to take positive actions to prevent wildlife crime via social media,” said Grace Ge Gabriel, Asia Regional Director, IFAW. “On World Biodiversity Day, this is the best possible gift for the elephant—the world’s biggest land animal—and coming from Tencent, a true giant of the IT industry.”

“It is a win-win partnership, as Tencent has the most widely-used social media services while TNC and IFAW have deep knowledge of conservation and international influence,” said Kaitian Guo, Chairman of Tencent Charity Funds Council and Senior Vice President of Tencent. “The move signals a great collaboration of Tencent’s resources with TNC and IFAW’s conservation expertise. Tencent is committed to leading change in this Internet era in an ecologically harmonious way.”

As one of the world’s most lucrative criminal activities, valued at US$19 billion annually, illegal wildlife trade ranks fifth globally in terms of value, behind the trafficking in drugs, people, oil and counterfeiting. The IFAW report Wanted: Dead or Alive, Exposing the Online Wildlife Trade, of its 2014 investigation into online wildlife trade, reveals that over 33,000 endangered wildlife and wildlife parts were available for sale online in a short six-week period.

The rapid development of online media has put a lot of wildlife species at risk and has created huge losses for the global ecosystem and human beings, as criminals have used the Internet for secret, fast and convenient communications and transactions.

Tencent has made a concerted effort to protect the public and wildlife by clamping down on malicious and illegal activities online. It has observed the steady growth of illegal wildlife trade on the Internet through recent user complaints. As a result, Tencent has shut down in March a group of social media accounts which were proven to be involved in illegal online wildlife business activities.

Building on this previous work, the ‘Tencent for the Planet’ campaign is a major step forward towards ending the illegal online wildlife trade.

Tencent launched the Weixin official account for ‘Tencent for the Planet’ (Weixin ID: gh_ed2511c85ff9) to provide a reporting channel and to promote wider conservation awareness and knowledge sharing.

To better protect elephants, Tencent also opened a voting process for Weixin users for a new set of emoji featuring elephants.

Officials from the State Forestry Administration and United Nations Development Programme (UNDP) also welcomed Tencent’s collaboration and the campaign.

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Azzedine Downes,IFAW President and CEO
President and Chief Executive Officer
Céline Sissler-Bienvenu, Director, France and Francophone Africa
Director, France and Francophone Africa
Dr. Elsayed Ahmed Mohamed, Regional Director, Middle East and North Africa
Regional Director, Middle East and North Africa
Dr. Maria (Masha) N. Vorontsova, Senior Advisor to the IFAW Marine Conservation
Senior Advisor to the IFAW Marine Conservation Program
Faye Cuevas, Esq.
Senior Vice President
Grace Ge Gabriel, Regional Director, Asia
Regional Director, Asia
Executive Vice President
Executive Vice President
Matt Collis, Director, International Policy
Director, International Policy
Pauline Verheij, Program Manager, Wildlife Crime
Program Manager, Wildlife Crime
Rikkert Reijnen, Program Director, Wildlife Crime
Program Director, Wildlife Crime
Country Representative, Germany
Country Representative, Germany
Staci McLennan, Director, EU Office
Director, EU Office
Tania McCrea-Steele, Project Lead, Global Wildlife Cybercrime
Project Lead, Global Wildlife Cybercrime
Vivek Menon, Director of IFAW partner, Wildlife Trust of India
Consulting Senior Advisor to the CEO on Strategic Partnerships & Philanthropy