Privacy Policy

The International Fund for Animal Welfare (Australia) Pty Ltd (ABN 90 002 655 754) (IFAW) wishes to comply with our obligations under the Privacy Act 1988 (the Privacy Act), including the 13 Australian Privacy Principles (APPs), and to take all reasonable steps to protect the privacy of individuals whose personal information we hold. The Privacy Policy applies to all individuals whose personal information may be collected by IFAW.

This Privacy Policy explains our policy for dealing with personal information that we collect through our website, any related IFAW website, social media page, internal website, intranet and any IFAW mobile applications (each, a “Website”), and the privacy of individuals who provide personal information by any other means to IFAW, including either physically, verbally or electronically (together, the “Collection Channels”).

In addition to the provisions of this Privacy Policy, there may also be specific and additional privacy and consent provisions that apply to certain Collection Channels. Because those specific and additional provisions also relate to your privacy protection, we recommend that you review them wherever they appear. In the event of any inconsistency between the provisions of this Privacy Policy and those other specific and additional provisions, the specific and additional provisions will prevail.

Privacy and Confidentiality

As a responsible non-profit corporate citizen, IFAW appreciates the importance of confidentiality. This part of our obligations remains unchanged by this Privacy Policy. The Privacy Policy deals with your additional right to privacy and is independent of our contractual and ethical obligations.

Changes to this Privacy Policy

IFAW may amend this Privacy Policy from time to time without notice and any amendments will be posted to our website, so we encourage you to check this Privacy Policy from time to time.

Anonymity and Pseudonymity

For the purposes for which we collect personal information, it is not practicable to allow you to deal with us on an anonymous or pseudonymous basis. Therefore, we will seek the personal information identified below.

The Personal Information that IFAW Collects
  • your full name;
  • your postal or residential address;
  • your contact details, including your telephone number, mobile telephone number and/or current and valid email address;
  • your IFAW Supporter Number;
  • your bank or credit card information;
  • your registered Wildlife Carer details;
  • your donation history;
  • your more detailed contact preferences, demographic information (which may include, but is not limited to, your age, date of birth, marital status, number of children and wealth range), information regarding your professional interests and information about your experience with our programs and campaigns. This information is requested in order to tailor our subsequent communications to you and continuously improve our programs;
  • the contact details of third parties. If you are asked to provide details about other people, please ensure that these individuals are happy for their details to be given to IFAW and used for the purposes set out in this policy (which may include using their details for marketing purposes); and/or
  • any other personal information that you voluntary and directly provide to us. Where you provide us with such unsolicited personal information, we may retain this information where it falls within our primary purposes for collection of personal information (as stated in this Privacy Policy), or where it is necessary for complaints handling or donor account management.

Sensitive Information

We will only collect sensitive information where provided by you with your consent. Where you provide us with any sensitive information (such as religious affiliations, personal motivations, health and medical information, philosophical beliefs and testamentary information about your intentions), we will only use this information to serve your particular need.

How IFAW Collects and Holds Personal Information

IFAW will only collect or monitor any personal information about you with your consent, including as provided in this Privacy Policy, or if it is otherwise lawful to do so. The only personal information collected by us is what has been provided to us in accordance with this Privacy Policy or has been provided to us lawfully by third parties.

Active Information Collection

Personal information may be collected (and combined) via our Collection Channels if you:

  • have previously provided us with personal information prior to this Privacy Policy coming into effect, either directly from you personally or via a third party;
  • sign-up and/or register to become a member or supporter on any Collection Channel;
  • make a donation via a Collection Channel;
  • subscribe to any newsletters, updates, alerts or news and media releases, or request event information or information about our programs and campaigns;
  • complete and submit any forms to us (including donation forms), either physically or electronically;
  • contact us directly in person or via any medium including mail, telephone, social media and commercial electronic messages (SMS (Short Message Service), MMS (Multimedia Message Service), IM (Instant Messaging) and email), including via the contact details listed on a Website;
  • participate in any offers, promotions or marketing activities;
  • when you donate or fundraise using Facebook Donate and consent for your details to be shared;
  • when you respond to a Lead Ad on social media e.g. Facebook and sign up for future contact;
  • interact with a Website for a specific purpose; and/or
  • interact with or browse a Website generally.

Personal information is requested in order to facilitate or provide you with information about our programs and campaigns (including the uploading, access to, and receipt of content on a Website, and transactions undertaken on a Website), marketing materials, newsletters, electronic newsletters (e-newsletters), news and media releases, and also to advise you of other IFAW or third-party programs, offers, competitions or events which may be of interest.

We may also obtain your personal information from legitimate third-party sources including list brokers and other data providers or organisations that share data in circumstances where it is lawful and/or you have given permission for them to do so.


Personal information will not be collected by any person who is known by IFAW to be under the age of fifteen (15) without the consent of a parent or legal guardian. Persons under age fifteen (15) may only use our Websites and/or provide personal information with the involvement and consent of a parent or legal guardian.

Passive Information Collection

As with many websites, we may also collect information which tells us about visitors to our Websites. For example, we may collect information about the date, time and duration of visits and which pages of a Website are most commonly accessed. This information is generally not linked to the identity of visitors, except where a Website is accessed via links in an email we have sent or where we are able to uniquely identify the device or user accessing a Website. By accessing a Website via links in an email we have sent and/or by accessing a Website generally, you consent to the collection of such information where it is personal information.

As you navigate through our Websites, certain information can be passively collected (that is, gathered without you actively providing the information) using various technologies, such as Unique Device Identifiers (UDI), cookies, pixels, Internet tags or web beacons, and navigational data collection (log files, server logs, clickstream). In particular, IFAW uses or engages third parties to use the Facebook pixel for the purposes described above. In certain circumstances, this information may be considered anonymous information or personal information under the Privacy Act 1988 (Cth). This is dependent on the device used and the method by which an individual connects to the Internet. Your Internet browser automatically transmits to the Website you are browsing some of this anonymous information or personal information, such as the URL of the website you just came from, the Internet Protocol (IP) address, the UDI (if applicable) and the browser version your device is currently using. Our Websites may also collect anonymous information or personal information from your device through cookies, pixels and Internet tags or web beacons. You may set your browser to notify you when a cookie is sent or to refuse cookies altogether, but certain features of a Website might not work without cookies and this may limit the services provided by a Website. Cookies and other technical methods may involve the transmission of information either directly to us or to another party authorised by us to collect information on our behalf.

Our Websites may use and combine such passively collected anonymous information or personal information from various third-party sources, including as described above, to provide better service to Website visitors and users, customise a Website based on your preferences, compile and analyse statistics and trends, and otherwise administer and improve a Website for your use. We may combine your visitor session information or other information collected through tracking technologies with personally identifiable information from time to time in order to understand and measure your online experiences and to determine what information, programs and campaigns are likely to be of interest to you. By accessing a Website, you consent to information about you being collected, compiled and used in this way.

For more information about cookies and how you can opt out of cookies across websites other than IFAW’s website, you can visit, or for those in Europe, the EDAA opt out site at

Use and Disclosure

Generally we will only use and disclose your personal information for the following primary purposes:

  • to facilitate your support of IFAW and maintain our relationship with you, such as to process your donations and to provide receipts, communicate with you on a regular basis (including via social media), ask for your participation in our programs and campaigns, and provide you with updates on our programs and campaigns and how your gifts are helping;
  • to establish and maintain your support for IFAW, including by providing you with newsletters (including via mail and electronic newsletters (e-newsletters)), quarterly magazines, annual reports and other information necessary to allow you to play an active role in IFAW via any means, including commercial electronic messages;
  • to facilitate the transmission of your views on animal protection issues to government and other decision makers, if you have so requested when giving us your personal information;
  • to share personal information with different departments within IFAW to enable the development of our programs and campaigns and to improve our interactions with supporters in general;
  • to provide the content and information you have requested from IFAW, and to respond to your inquiries;
  • to maintain the functionality of a Website, including the provision of information to you relating to the content available on the Website and e-commerce transactions conducted via the Website;
  • to fulfill obligations in respect of any upload terms of use and/or any other agreement between you and IFAW;
  • to send you any technical, administrative or legal notices important to our Websites;
  • to provide you with information about your donations (including uploading, access to, and receipt of content on a Website, and transactions undertaken on a Website), content, direct marketing materials, events, special offers, competitions and promotions in person and via any medium including mail, telephone and commercial electronic messages (SMS (Short Message Service), MMS (Multimedia Messaging Service), IM (Instant Messaging), email) or any other form of electronic, emerging, digital or conventional communications channel;
  • to improve Website and system administration, and to make our content, communications and information more valuable to our supporters;
  • to obtain opinions or comments about content, programs or campaigns and to conduct other research and development;
  • to record statistical data for marketing analysis and to conduct market research;
  • to share personal information with IFAW affiliates, our promotional partners, list managers and brokers and other trusted third parties in the manner described below; to identify like-minded individuals in order for IFAW to market to them; including through third party vendors such as Facebook or other social media websites;
  • to provide you with targeted advertising from IFAW when you browse third party websites and social media sites;
  • for the purposes for which it was collected (as advised in this Privacy Policy); and/or
  • for the purposes stated in a privacy collection statement on a particular Collection Channel.

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