New Time for Kids “Elephant Alert” program helps inspire student advocates

Together, the International Fund for Animal Welfare’s Animal Action Education team and Time for Kids (the youth version of Time magazine) recently launched a new program, Elephant Alert!, integrating IFAW educational content into Time for Kids classroom magazines in print and online.

The initiative, which was launched nationwide in the U.S.A., is expected to reach nearly 95,000 U.S. teachers and 2.4 million students in grades 3-6.

There is also a social media campaign and unique landing page for the partnership on the Time for Kids website, which receives nearly half a million visitors each month. IFAW’s educational resources: Elephants Never Forget teaching guide, lessons, student worksheets and Elephants Never Forget video are also currently promoted on the Time for Kids website.

The Earth Day issue of TFK magazine, which arrived in classrooms in mid-April, features “The Price of Ivory,” a cover story featuring Kelvin Alie, IFAW’s Program Director, for our Wildlife Crime and Consumer Awareness program

Time for Kids and IFAW also issued a call for kids and teachers to respond with ideas to persuade people not to buy ivory.

Check out our video slide-show showcasing just a few of the many inspirational responses  we have received - from the USA and beyond – calling for elephant protection.  

Out of the mouths of babes, as the old saying goes – truth and wisdom.



Cynthia Milburn, Director, Animal Welfare Outreach & Education
Senior Advisor, Policy Development
Faye Cuevas, Esq.
Senior Vice President
Jan Hannah, Campaign Manager, Northern Dogs Project
Campaign Manager, Northern Dogs Project