Preloved website bans the sale of ivory

Preloved website bans the sale of ivory
Wednesday, 3 June, 2015

Leading animal welfare charity, the International Fund for Animal Welfare (IFAW) has commended second-hand online marketplace Preloved for banning the sale of ivory on its website.

Preloved has taken advice from IFAW about the commercial trade in illegal ivory, and how this is significantly contributing to the depletion of vulnerable populations of ivory producing animals, including African elephants. Between 25,000 and 50,000 elephants are killed every year for their ivory - one elephant every 15 minutes.

Despite efforts to protect elephants from being hunted across many parts of Africa and Asia in the 1970s, growing demand for ivory continues to drive populations of elephants into decline. In an attempt to reverse the continuing trend of legal and illegal hunting of elephants for their ivory, the Convention of International Trade in Endangered Species (CITES) banned the international trade of ivory in 1989. However the illegal ivory trade still thrives today.

Antique worked ivory (pre-1947) that was traded into the UK before the international ban in 1989, is legal to trade within the UK along with proof of provenance. However, due to growing demands for raw ivory within the current global commercial markets, Preloved has made the decision to ban the sale of ivory*. The classified ad site has taken measures to update its advert moderation process and tighten its regulations as part of the ban, including dedicating time to review all suspect ivory adverts.

UK Director of IFAW, Philip Mansbridge, said: “We are very pleased that Preloved has decided to ban the sale of ivory on its website.

“Our recent IFAW investigation into the multi-million pound online wildlife trade Wanted – Dead or Alive, Exposing Online Wildlife Trade found that ivory or suspected ivory made up almost a third of all wildlife animals and products for sale.

“The decision to ban ivory sends a strong message to Preloved’s two million users and the wider world that when there is no more demand for ivory products, there will be no value in obtaining raw ivory. More than 100,000 elephants have lost their lives to ivory poachers in the past three years alone.”

Along with updating its advert moderation processes as part of the ivory ban on site, Preloved has also taken the opportunity to tighten up its regulations for other species protected under CITES law. Animal parts from any species listed as endangered are not permitted for sale on Preloved. The site has reviewed its processes and taken measures to tighten up regulatory processes accordingly.

CITES law also regulates the trade of live animals. After a review of the advert creation process, sellers will now be required to provide a valid Article 10 permit number when advertising animals listed in Annex A of the EU trade regulations - previously users had to declare they had documentation, but not provide this information within the advert. This will apply to many exotic pets including birds, tortoises and other reptiles.

Philip Mansbridge added: “Preloved is leading the way by making it a requirement for online traders to include their permit information when selling endangered live animals. These measures will help to block the illegal actions of wildlife cybercriminals, and cannot come a moment too soon.”



*As specified in Preloved's listing guidelines, this excludes the sale of antique (pre-1947) pianos and furniture with ivory elements when advertised with proof of age documentation as provided by an official antiques expert.



For further information about Preloved, please contact Justine Dench:


Phone: 07584 630410


For further information about IFAW, please contact Ally MacDonald:


Phone: 0207 587 6725 / 07860 755 876

About IFAW

Founded in 1969, IFAW rescues and protects animals around the world. With projects in more than 40 countries, IFAW rescues individual animals, works to prevent cruelty to animals, and advocates for the protection of wildlife and habitats. For more information, visit Follow us on Facebook and Twitter. Photos of our work are available at

About Preloved

Preloved is the UK's most passionate buying and selling site. Started in 1998, Preloved has grown to become the UK's leading second hand website with hundreds of thousands of adverts in over 500 categories. Each month the site attracts over 5 million unique visitors. As a community-based advertising site it has over 2 million active members. Preloved is ranked amongst the top 500 most visited sites in the UK.

For buying or selling second hand, Preloved is the UK's destination website. Preloved also has the largest amount of pets, horses and livestock advert listings in the UK. It also recently launched a fee-free property service to disrupt the property market to deliver value for users.

Follow us on twitter @preloveduk Find us on Facebook at

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Press Contact

Ally MacDonald (IFAW UK)
Contact phone:
0207 587 6725
Contact email:
Contact phone:
07860 755 876


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