4 reasons to read ‘Unveiling the Ivory Trade’, our digital magazine and iPad app

What makes ‘Unveiling the Ivory Trade’ different to the others? Why should you read it?

Here are my four short reasons …

1. Great photography

This report even has a wonderful portfolio ‘In Praise of Elephants’ with a sound track that really does give you goose bumps. Keep an eye on the captions too, they have some interesting insights. Click here to see ‘In Praise of Elephants’

Click here to viev

2. Interactive and multi-media story telling

This report takes full advantage of the digital world with special interactive stories that keep you intrigued from one screen to the next. Have a look at ‘Story of an elephant tusk’ and explore how tusks from live elephant make the journey to become a trinket in China. 

Or watch Céline Sissler-Bienvenu, IFAW Director, France and Francophone Africa in a video that really brings the barbaric trade down to earth inside the ‘Killing Fields’ feature.

Click here to view the ‘Killing Fields’ feature

3. You can help us spread the word

Every single screen and story can be shared on your own Facebook and Twitter profiles with a click of a button.

Have a look on the right hand side of this interactive report and you will see the social media icons, enabling you to share and tweet or email to your friends and colleagues to help us unveil the tragedy of the ivory trade.

4. Download your own iPad app or use a web browser

Either way, the browser or the app is free!

Click here to download the ipad app

IFAW would like you to use ‘Unveiling the Ivory Trade’ as a tool to help us to spread awareness on this illegal and barbaric trade threatening wild elephants around the world, explore the screens and share them among your friends.


To interact with the online magazine, click here.

To download the iPad app, click here

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Azzedine Downes,IFAW President and CEO
President and Chief Executive Officer
Céline Sissler-Bienvenu, Director, France and Francophone Africa
Director, France and Francophone Africa
Dr. Elsayed Ahmed Mohamed, Regional Director, Middle East and North Africa
Regional Director, Middle East and North Africa
Dr. Maria (Masha) N. Vorontsova, Senior Advisor to the IFAW Marine Conservation
Senior Advisor to the IFAW Marine Conservation Program
Faye Cuevas, Esq.
Senior Vice President
Grace Ge Gabriel, Regional Director, Asia
Regional Director, Asia
Executive Vice President
Executive Vice President
Matt Collis, Director, International Policy
Director, International Policy
Pauline Verheij, Program Manager, Wildlife Crime
Program Manager, Wildlife Crime
Rikkert Reijnen, Program Director, Wildlife Crime
Program Director, Wildlife Crime
Country Representative, Germany
Country Representative, Germany
Staci McLennan, Director, EU Office
Director, EU Office
Tania McCrea-Steele, Project Lead, Global Wildlife Cybercrime
Project Lead, Global Wildlife Cybercrime
Vivek Menon, Director of IFAW partner, Wildlife Trust of India
Consulting Senior Advisor to the CEO on Strategic Partnerships & Philanthropy