We’re demonstrating how the well-being of animals and humans are interlinked.
All of our programmes—from landscape conservation to wildlife crime—aim to improve the welfare of people and animals.
Like most other organisations, we use established metrics to evaluate the success of those programmes. But those metrics often fail to tell the whole story.
When we analyse the welfare of animal populations by looking at population levels or life expectancy, we end up ignoring people. But when we analyse the welfare of human populations by looking at public health or economic growth indicators, we end up ignoring animals.
The result is that traditional metrics fail to capture the benefits that humans and animals provide each other.
We are evaluating and expanding metrics that can measure the well-being of both groups—and we’re showing how they’re interlinked.
In one of our reports, Measuring What Matters, we studied how the metrics to measure Gross National Happiness—like health, living standards and community vitality—could relate to conservation projects.
Our latest report looked at how animal welfare projects could help us achieve the UN’s Sustainable Development Goals. We are currently developing indicators to link improved community well-being with improved wildlife conservation results.
Measuring What Matters used nine different metrics to quantify the benefits that animals can provide to people.
every problem has a solution, every solution needs support.
The problems we face are urgent, complicated and resistant to change. Real solutions demand creativity, hard work and involvement from people like you.