Frances Goodrum
Head of Campaigns and Programmes
Frances is a senior campaigning professional in the charity sector. She currently leads IFAW UK’s efforts to ensure political stakeholders and partners act to improve animal welfare and conservation, with a focus on wildlife crime issues and marine conservation.
Frances has previously overseen external affairs and campaigning work at Brooke Action for Working Horses and Donkeys, Dogs Trust and World Animal Protection, working across boundaries to challenge damaging trades that impact animals. Frances has written for policy journals and peer review publications with a focus on ‘One Health’, animal welfare and sustainable development. She loves writing copy and messages to help others understand the intrinsic value animals have in our world and how political priorities interconnect.
From a young age Frances has been passionate about animal welfare, hosting garage sales as a child to raise money for charities and volunteering for international animal rescue organisations ahead of starting her career. Outside of work Frances is a trustee for an equality charity, enjoys spending time with family, long dog walks in beautiful parts of the country and drawing.