Trending this #WorldElephantDay: #Every15Minutes

Spread the word.

Every 15 minutes, an elephant is killed by poachers for its tusks.

Every. 15. Minutes.

To echo this dreadful statistic, the International Fund for Animal Welfare (IFAW) will post tweets every 15 minutes from midnight tonight through World Elephant Day tomorrow.

Each tweet is a unique portrait of an elephant—an intelligent, feeling individual and member of a family and community. Each one’s suffering matters.

They will be broadcast across our respective Twitter channels @action4IFAW, @IFAWEU, @IFAWDC, @IFAWAU, @IFAWUK and @IFAWCanada.

The plight of elephants victimized in the poaching crisis is one that warrants global attention.

And in today’s frenetic, fast-paced world, social media is one of the most effective ways to spread awareness and make a call to action on behalf of one of the world’s most cherished creatures..

Pervasive social media can be annoying. It can on occasion bring out the worst in people.

But it can also bring us together as a community. Just think about how the global community came together a mere two weeks ago to condemn the killing of Cecil the Lion in Zimbabwe.

Please join us in this effort. Help us spread the word. Reach out to people. Share our blogs on Facebook. Retweet our tweets. Compose your own tweets about elephants and the poaching crisis.

When a large group of citizens speak out about a particular issue, media coverage increases and governments take action.

We have seen a significant escalation in enforcement efforts to stop the criminals who kill elephants for their ivory, to end illegal trade, and to ensure elephants live their lives free from conflict with humans.

The Chinese government recently announced it will phase out ivory carving,  the US Fish and Wildlife Service’s proposed ivory regulations that close loopholes on ivory trade in the US, and the United Nations passed a resolution in response of the Cecil the Lion tragedy to start a global effort to tackle illegal poaching and trafficking of wildlife.

Nearly 35,000 elephants die each year for their ivory and illegal trafficking of wildlife is one of the world’s most lucrative criminal activities, valued at US$19-billion annually. It ranks among damaging and dangerous global crimes such as trafficking in drugs, people, oil and counterfeiting.

IFAW counters every link along the illegal ivory trade chain—stopping poaching, stopping trafficking and stopping consumer demand.

Please help us by keeping the public pressure on governments to take action now, before it is too late.


Protect elephants and help end the ivory trade.

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Azzedine Downes,IFAW President and CEO
President and Chief Executive Officer
Céline Sissler-Bienvenu, Director, France and Francophone Africa
Director, France and Francophone Africa
Dr. Elsayed Ahmed Mohamed, Regional Director, Middle East and North Africa
Regional Director, Middle East and North Africa
Dr. Maria (Masha) N. Vorontsova, Senior Advisor to the IFAW Marine Conservation
Senior Advisor to the IFAW Marine Conservation Program
Faye Cuevas, Esq.
Senior Vice President
Grace Ge Gabriel, Regional Director, Asia
Regional Director, Asia
Executive Vice President
Executive Vice President
Matt Collis, Director, International Policy
Director, International Policy
Pauline Verheij, Program Manager, Wildlife Crime
Program Manager, Wildlife Crime
Rikkert Reijnen, Program Director, Wildlife Crime
Program Director, Wildlife Crime
Country Representative, Germany
Country Representative, Germany
Staci McLennan, Director, EU Office
Director, EU Office
Tania McCrea-Steele, Project Lead, Global Wildlife Cybercrime
Project Lead, Global Wildlife Cybercrime
Vivek Menon, Director of IFAW partner, Wildlife Trust of India
Consulting Senior Advisor to the CEO on Strategic Partnerships & Philanthropy