EarthToday aims to accelerate funding for global nature protection through a multi-faceted engagement program. Through the Join EarthToday program anyone can sponsor a m2 of land managed by organizations involved in nature conservation and restoration for €1.20. Businesses can also sponsor square meters and use them as purpose-driven rewards by gifting them to their customers. The protected m2 can then be viewed on EarthToday.com, where users can find out more about how their land is being protected. Visitors can also engage with inspiring and educating content, curated by nature organizations, charities and brands that share their knowledge and ongoing contributions to the 17 SDGs.