joint letter on Gucci tiger campaign

As animal welfare and biodiversity protection organizations, we are extremely alarmed to see the portrayal of live tigers in the #GucciTiger campaign. This campaign, designed to celebrate the Year of the Tiger, fails to recognize that tigers are endangered wild animals, with highly complex physiological and behavioural needs, whose very survival is being threatened by their commercial exploitation. Instead, the #GucciTiger campaign glorifies the cruel and dangerous misuse of these animals as pets or luxury items.

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