The PROTECT campaign

The International Fund for Animal Welfare produced a number of public service announcements (PSAs) for a campaign called PROTECT.

The video series, which was conceived, directed and edited by actress, director and IFAW ambassador Joely Fisher, features notable Hollywood personalities discussing the plight of elephants, big cats and whales. The PSA campaign also promotes IFAW’s “I Found A Way” campaign and its Animal Action Education program, designed to empower young people and their communities to take positive action for animals.

Other celebrities featured in the series include: Amber Valletta (Revenge), Goran Visnjic (ER), Kristin Bauer van Straten (True Blood), Michelle Monaghan (True Detective), Blake Lewis (American Idol), Brian Austin Green (Desperate Housewives), Camryn Manheim (The Practice), Dean Norris (Breaking Bad), Denise Richards (Love Actually), Matt Sorum (Velvet Revolver/Guns N’ Roses), Josh Bowman (Revenge), Duff McKagan (Velvet Revolver/Guns N’ Roses), Ed Begley Jr. (Six Feet Under), Melissa Rivers (Fashion Police), Hudson Thames (Bride Wars), Kate Mara (House of Cards), Kenny Lattimore (GRAMMY-nominated recording artist), Kym Whitley (Curb Your Enthusiasm), Mark Feuerstein (Royal Pains), Marla Sokoloff (Full House), Nestor Serrano (Dexter), Nicole Sullivan (The King of Queens), Odette Annable (House), Tricia Leigh Fisher (‘Til Death) and William McNamara (Law & Order: SVU).

Watch each of the PROTECT campaign videos below.

PROTECT Education

How do you protect animals? At first, you must inspire, educate and empower people.



The graceful giants of the sea are facing more threats than ever before.


PROTECT Elephants

Every 15 minutes, an elephant dies for its ivory tusks. For what? A decorative bangle, a lame necklace, a trinket forgotten on a bookshelf? Is it worth it?



There are more tigers in private ownership in the United States alone than there are roaming in the wild. What?! You’re not supposed to own a tiger!


I Found A Way