Union of Nature (UON)

The Union of Nature (UON) Foundation is a worldwide group of nature protection organizations (NPOs) collaborating in a trust framework to accelerate nature protection at scale. Meter x meter.

UON Foundation operates not-for-profit with a purpose to accelerate nature protection and increase awareness of the state of the planet. UON Foundation’s mission is to contribute to the scientifically recognized necessity of protecting 50% of the planet by 2050 (50x50), or #NatureNeedsHalf. Its strategy is to bring this global challenge back to the human scale: 1 m².

UON Foundation invites reputable NPOs to join the UON with its unique, collaborative business model aimed at generating a new long-term revenue stream to fund nature protection. 

At the heart of this business model is the uniquely geocoded unit of nature, either 1 m² of land or 9 m² of sea in an area stewarded by a participating NPO. UON creates units of nature by digitally mapping a predefined global grid of square units onto a specific area the NPO assigns for this.

The call to action is clear: protect the planet together, meter x meter. The proposition for individuals and organizations is simple: donate €1.20 to UON Foundation to protect a geocoded unit of nature and collect an Uon Earth token, a unique digital visual proof of protection registered in your name on uon.earth: their global community engagement platform, with a mobile app and web portal.