To reduce demand for wildlife parts and products, which fuels illegal poaching and trafficking activities, IFAW conducts behavior change communication campaigns in key consumer countries. Through public outreach, IFAW educates consumers about the cruelty, conservation impact and illegality of wildlife trade. An independent study of an IFAW ivory demand reduction campaign in China conducted in 2011 showed that our customized, multi-pronged approach has been effective in reducing purchases of ivory products.

Demand reduction in China

China is one of the world’s largest consumers of wildlife products, from elephant ivory and shark fin to tiger bone and rhino horn.

IFAW established a Beijing office in 1997 and our Chinese leadership and staff provide essential insights into Chinese society that result in locally relevant, effective initiatives to reduce consumption and trade of wildlife products, both online and offline.

This advertisement, called “Mom, I got teeth”, conveys the message that elephants have to die for their ivory. Something many Chinese consumers were previously not aware of

By developing high profile partnerships with media companies, such as JC Decaux, IFAW public outreach campaigns in China reach hundreds of millions of consumers each year.

Ivory Stockpile Destruction

Nations around the world have seized tons of illegally trafficked ivory since a ban on international trade of ivory went into effect in 1989.

An increasing number of countries along the trade chain from elephant range states to ivory consumer nations have publicly destroyed their confiscated ivory stockpiles through burning and crushing.

IFAW has participated in ivory destruction events in the US, UK, France, Belgium, mainland China and Hong Kong Special Administrative Region of China.

Destruction of confiscated ivory tusks and trinkets serves a symbolic purpose: to bring attention to the fact that tens of thousands of elephants are being killed for their ivory each year. The public destruction of ivory sends a message to the world that we place more value on elephants alive than dead.

Raising Awareness and Changing Attitudes

Many consumers of wildlife products are unaware of the cruelty and conservation impacts of illegal wildlife trade.

An IFAW survey in China found that 70% of Chinese don’t know ivory comes from dead elephants. 

Through media partnerships in China, Germany, France, the UK, South Africa the Netherlands and the US, IFAW has shared its animal welfare message with millions of travelers and potential consumers of wildlife products.



Animal Action Education

Children are the key to a better future for animals. Our education programs reach more than five million children in more than 18 countries each year with messages that encourage a compassionate approach to animals and their habitats. Our programs include wildlife endangered by trade, such as tigers in our Born to be Wild program and elephants in our Elephants Never Forget program. 

Our education programs can be downloaded for free. 

Teaching Tourists to Think Twice

Global tourism is a massive industry. While it can bring enormous benefits to communities, people and animals, it can do great harm when animals end up as souvenirs and habitat becomes degraded through unsustainable tourist practices. 

IFAW promotes responsible tourism, and encourages travelers to make a difference for animals through the choices they make.

IFAW has spread awareness of these choices through its “Think Twice” campaign, which has appeared in major airports and cities in the Netherlands, Germany, South Africa, and United Arab Emirates. 

tenBoma is the best chance we have to stop poachers.
tenBoma is the best chance we have to stop poachers.

tenBoma is the best chance we have to stop poachers.

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