IFAW scoops prize at Green Awards
At the Awards ceremony in London on Wednesday night, IFAW lifted the top prize for Best Green Advertising with its ‘Turtle Beach’ stunt and was highly commended in the Best Green International category for its ‘Tails for Whales’ online campaign. A third IFAW entry, ‘A World Without Gorillas’ viral, was shortlisted for Best New Media award.
The Turtle Beach event saw IFAW place 200 life-size cardboard turtles on Bournemouth beach in May, each carrying information about the impact of the wildlife souvenir trade on endangered turtles and other threatened species.
The Tails for Whales campaign, which originated in Australia and now has global participation via its website – www.tailsforwhales.org – encourages whale protection by asking people around the world to upload photos of themselves making a ‘whale tail’ with their hands to show public support for whales amid the many threats they face.
Last year IFAW was also shortlisted for three awards, winning in two categories.
Robbie Marsland, UK Director of IFAW, said: “We are absolutely delighted to again win a Green Award and to be highly commended for a second award. We’d like to thank the creative team at Rapp for teaming up with IFAW for our Turtle Beach event and World Without Gorillas viral to help us focus attention on the threats to these species in an eye-catching and informative way. Thanks also go to Republic of Everyone in Australia for their creative work on Tails for Whales.
“Recognition from the Green Awards is a huge boost in helping us reach as wide an audience as possible with our animal welfare message.”
Judges were impressed by the ‘outstanding creativity’ behind Turtle Beach and commended Tails for Whales for capitalising on public participation and social media.
Jonathon Porritt CBE, Programme Director of Forum for the Future and Chairman of the UK Sustainable Development Commission, said: “In a world of imploding certainties and deepest doom and gloom, we need more than ever to be celebrating the work of those who are already building that better, more sustainable world that is emerging from the chaos – and that’s exactly what the Green Awards are all about.”