IFAW Launches Web’s First Animal Rescue Blog
“We are connecting a virtual community of people interested in and committed to animal rescue work by using this highly interactive space to post regular updates from the field,” said Cassandra Koenen, IFAW’s Director of Online Campaigns and Marketing.
The blog provides a “pet’s eye view” of IFAW’s work and takes advantage of the Web 2.0 features to create a living web. Visitors can add their individual comments or use del.icio.us or digg to further amplify IFAW’s web presence. The blog will also take advantage of the technology offered by YouTube.com and Flickr to further enhance the experience for visitors with video and photographs submitted directly from rescue locations.
When families evacuating from Hurricane Katrina had to leave their pets behind or when families fleeing the war in the Middle East were forced to abandon their family pets, IFAW staff and sponsored volunteers risked their own lives to ensure that these animals would be fed and cared for in the absence of their owners. The Animal Rescue Blog tells these and other compelling stories.
IFAW is working every day around the world to rescue animals in harm’s way and to provide shelter and care for orphaned, injured, or mistreated animals, including stranded sea mammals and birds affected by oil spills. This new communication tool will educate the public about the importance of animal rescue work and inspire more people to get involved. While this blog will publish sad and tragic stories, it will also share the happy and triumphant ones that make IFAW’s animal rescue work worthwhile.