MEASURING WHAT MATTERS: True Wellbeing for Animals and People

What we measure affects how we invest resources. By measuring what matters, we are more able to protect what matters.

This new IFAW report, with forewords from IFAW CEO Azzedine Downes, and IFAW Honorary Board member Dr. Jane Goodall, DBE, presents specific case studies about the intersection of animal and human wellbeing and surveys alternatives to the economic-only Gross National Product measure, which can better measure and protect human wellbeing.


Cora Bailey
Director, Community Led Animal Welfare (CLAW)
Cynthia Milburn, Director, Animal Welfare Outreach & Education
Senior Advisor, Policy Development
Ellie Milano, Program Officer, Companion Animals
Program Officer, Companion Animals
Gail A'Brunzo, IFAW Wildlife Rescue Manager
Wildlife Rescue Manager, IFAW HQ
Jan Hannah
Northern Dogs Project Manager
Kate Nattrass Atema, Program Director, Companion Animals
Program Director, Companion Animals
Veterinarian, DVM, PhD
Veterinarian, DVM, PhD
Manager, Animal Rescue-Disasters