Apple iPad/iPhone Whale Alert app story has massive media appeal

Two weeks ago today, the International Fund for Animal Welfare and our proud partners unveiled a new Apple iPad and iPhone app to help mariners protect endangered right whales from collision with large ships moving up and down the East Coast of the United States.  

We were all thrilled to show and share this incredible breakthrough at our press conference in Boston.  But we had no idea the “whale app” story would meet with such massive media appeal!  Print, online and broadcast media all chipped in to take the whale app story global.

The new Whale Alert app, which is a free download from the iTunes store, puts real time information in front of mariners to help them save whales. That simple story quickly grew as big as the marine mammals IFAW is working to save.   

Thanks to another cool technology breakthrough by our friends at Storify we’re able to put some of the last 14 days of coverage at your fingertips. See the Storify embed below.

IFAW is going to make more massive good news  for whales next week in Washington, D.C..  Thanks for staying tuned, and for lending us and the whales a hand.  Remember, together we can save them!

Gratefully,

--PR 

IFAW and partners create iPad app to protect whales

A collection of stories around the recent deployment of an iPad app designed to make it easier for mariners to steer clear of whales in shipping lanes.

Storified by action4ifaw · Mon, Apr 09 2012 15:27:39

Saving Whales: Now There's an App for ThatThe endangered North Atlantic Right Whale swims through a sea of troubles. Each spring, the last 400 of these ancient creatures swim thro...
App aims to spare whales from ships in Atlantic - CBS NewsBOSTON - Even at a sturdy 70 tons, the North Atlantic right whale is no match for the huge ships that cross its path carrying cargo, pass...
Saving the whales? Now there's an app for that, too.An interesting new iOS app launched today called Whale Alert . Though it's available for anyone, the iPhone/iPad app is intended primaril...
iPad app helps mariners save endangered right whales - ForbesOnce considered the "right" whale to kill, these marine mammals are gaining protection from an unlikely source: a free iPad app. Whale Al...
New app helps mariners steer clear of whales | Mobile - CapeCodOnline.comMobile news and entertainment content from Cape Cod Times/Cape Cod Online
Endangered right whale protection goes high-techBOSTON (Reuters) - Efforts to protect the North Atlantic right whale have gone high-tech with the creation of an iPad/iPhone application ...
IFAW_SightAndWarn_040112_wLogo_H264-H264_720_8Mbps.movckoenen
New iOS App Helps Ship Captains Avoid Whale CollisionsWe can do a lot more with mobile software than guess our friends' less-than-artistic drawings or launch menacing birds at unsuspecting pi...
App aims to spare whales from ships in Atlantic - BusinessWeekEven at a sturdy 70 tons, the North Atlantic right whale is no match for the huge ships that cross its path carrying cargo, passengers an...
App keeps whales, ships safely apartThe bridge of the Gateway Endeavor, a support vessel that plies Boston Harbor, is crammed with large, plastic navigational charts and sop...
iPhone/iPod touch/iPad apps for April 5 | MacNewsHere are the latest iPhone/iPod touch/iPod/iPad apps. You can find 'em at the Apple App Store (http://www.itunes.com/appstore/). Propelle...
Phys.Org Mobile: New app signals that endangered whales are nearbyNew app signals that endangered whales are nearby Apr 05, Biology/Plants & Animals Shipping lanes can pose mortal dangers for whales that...
New iPad app could help save endangered whales at sea(Credit: Whale Alert) You might not think that an iPad could help save whales, but that's just what an app released today is designed to ...
New App Helps Ship Captains Avoid Hitting Endangered WhalesThe early spring has drawn North Atlantic right whales to Massachusetts waters earlier and in larger numbers than any year in recent memo...
New iPad, iPhone App Helps Mariners Avoid RightIthaca, N.Y. - Mariners along the U.S. east coast can now download a new iPad and iPhone application which warns them when they enter are...
WATCH: New Free App to Help Save Endangered Whales | EcorazziThere's an app for pretty much everything, and now you can add saving endangered whales to the list! A new app will now help mariners avo...
App aims to spare whales from ships in AtlanticEven at a sturdy 70 tons, the North Atlantic right whale is no match for the huge ships that cross its path carrying cargo, passengers an...

Post a comment

Experts

Dr. Maria (Masha) N. Vorontsova, Regional Director, Russia & CIS
Regional Director, Russia & CIS
Dr. Ralf (Perry) Sonntag, Country Director, Germany
Country Director, Germany
Isabel McCrea, Regional Director, Oceania
Regional Director, Oceania
IFAW Japan Representative
IFAW Japan Representative
Patrick Ramage, Program Director, Whales
Program Director, Whales
Robbie Marsland, Regional Director, United Kingdom
Regional Director, United Kingdom