Moscow visual exhibit imagines world without endangered animals

Animals_3_3_3b from wildperspective on Vimeo.

Update: During one week more than 100,000 people saw the Russian version of a video posted on National Geographic Russia’s Facebook pages (below). Now, artist Carl Brenders, National Geographic Russia, Young & Rubicam Moscow, Pamela Anderson and others have joined with IFAW to promote the awareness-raising campaign to save wildlife. This exhibit received the golden award in the “Marketing services/BTL” category of the 20th National Advertising Festival “Idea! 2016,” which took place in Saint Petersburg on May 24. 

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More than 1,500 people visiting the Flacon Design Factory in Moscow recently were treated to a unique experimental exhibition, one which had been on display for a mere two days.

Young & Rubicam Moscow, with partners International Fund for Animal Welfare (IFAW) and National Geographic Russia, presented “Animals You Must See,” and challenged gallery visitors to think about how there may not be animals to photograph one day, leaving it all to our imagination, pen, and brush to reproduce beautiful imagery of wild animals.

The first floor featured large images. The second floor displayed a video of Belgian artist Carl Brenders, who detailed the exhibition concept (above). The third floor presented work in a format that allowed close examination, where the youngest visitors could even touch the exhibits.

The exhibition surprised and impressed the viewers.

When they understood that what they took to be photographs on the first floor were in fact paintings by Brenders, an internationally recognized wildlife painter, they went back to explore more.

People left the exhibition having many things to think about.

Would humanity, which can be so alienated from nature, notice when our world is no longer as naturally diverse as it once was? When instead of taking photographs of animals we would only be able to make paintings of them?

Animals you must see

This idea of raising awareness about extinction of animals was developed by a talented team at Young & Rubicam Moscow. It is a brave look into the future we are creating for ourselves, and the joint efforts of such organizations as IFAW and their supporters to save animals and their natural habitat.



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Azzedine Downes,IFAW President and CEO
President and Chief Executive Officer
Beth Allgood, Country Director, United States
Country Director, United States
Cynthia Milburn, Director, Animal Welfare Outreach & Education
Senior Advisor, Policy Development
Faye Cuevas, Esq.
Senior Vice President
Grace Ge Gabriel, Regional Director, Asia
Regional Director, Asia
Jason Bell, Vice President for Conservation and Animal Welfare
Vice President for Conservation and Animal Welfare
Jimmiel Mandima at IFAW
Deputy Vice President of Conservation
Executive Vice President
Executive Vice President
Matt Collis, Director, International Policy
Director, International Policy
Patrick Ramage, Program Director, Whales
Program Director, Marine Conservation
Rikkert Reijnen, Program Director, Wildlife Crime
Program Director, Wildlife Crime