Animojis run wild to protect animals around the world

Animojis run wild to protect animals around the world
Thursday, 17 August, 2017
Boston, MA

International Fund for Animal Welfare teams with Bare Tree Media to release emojis to engage audiences in animal rescue and conservation

Mobile technology and conservation join forces to save animals in a new partnership. IFAW (International Fund for Animal Welfare) and Bare Tree Media have teamed up to educate the public on animal rescue and wildlife conservation issues through mobile messaging conversations and photo sharing.

Bare Tree Media’s mobile marketing platform emojiTap is used by hundreds of brands to reach and engage consumers through popular mobile messaging platforms while IFAW rescues, rehabilitates, and releases animals into safe, healthy landscapes around the world.

The two organizations recently collaborated on the design and launch of IFAW Animoji stickers to highlight some of the issues decimating iconic species that IFAW works to save. Animals represented in the pack include:

  • an African elephant with a padlock on its tusks to block the unrelenting ivory trade
  • a whale wearing headphones to protect it from the harmful impacts of ocean noise
  • a pangolin holding a shield as its only defense to keep its scales
  • a rhino with a camouflaged horn to hide from poachers
  • a baby harp seal rescued on a raft as climate change melts the ice it depends on
  • a giraffe trying to hide behind the trees to safeguard its body parts from trade

“We are honored to align with a worldwide organization and great cause that IFAW represents and we sincerely believe in,” says Robert Ferrari, CEO of Bare Tree Media. “The IFAW Animoji stickers are a new way for IFAW to drive awareness, educate the public, and engage supporters to spread the word through their personal mobile conversations and photo sharing. Our network of messaging platforms has the ability to effectively reach billions of mobile users around the world.”

“We are excited to partner with Bare Tree Media on our first Animoji release,” said Kerry Branon, IFAW Communications Manager. “These thought-provoking animal emojis provide a fun and accessible way for us to engage with our supporters to share their passion for wildlife protection with their own networks.”

Following this initial release Bare Tree Media and IFAW plan to collaborate on additional packs with a more in-depth focus on individual campaigns including marine conservation, elephant protection and wildlife rescue.

IFAW Animojis can be downloaded for free on the Apple iTunes and iMessage app stores and inserted into iMessage conversations, as well as dragged onto photos shared within iMessage. They are also available within the emojiTap app and Google Play for free. The advantage of the emojiTap download is users can use the stickers within iMessage, Facebook Messenger, Facebook, Whats App, SnapChat and Twitter. The stickers can also be resized before sending. The photo function of emojiTap allows for users to add and position multiple stickers to new or gallery photos and share from the app.

About IFAW (International Fund for Animal Welfare)

Founded in 1969, IFAW rescues and protects animals around the world. With projects in more than 40 countries, IFAW rescues individual animals, works to prevent cruelty to animals, and advocates for the protection of wildlife and habitats. For more information, visit Follow us on social at @action4ifaw and Facebook/IFAW.

About Bare Tree Media

Bare Tree Media enables brands to engage consumers through innovative mobile messaging solutions. Partners include 20th Century Fox, ABC Television, American Greetings, BBC, CBS Interactive, DreamWorks, Life is Good, Lionsgate, New England Patriots, NFLPA, Paws Inc, SONY Television Pictures, Warner Bros, and many more. Brands interested in offering their own mobile messaging apps and stickers can learn more at


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Brian Sharp, Emergency Relief Officer, Stranding Coordinator
Manager, Marine Mammal Rescue and Research
Dr. Maria (Masha) N. Vorontsova, Senior Advisor to the IFAW Marine Conservation
Senior Advisor to the IFAW Marine Conservation Program
Matt Collis, Director, International Policy
Director, International Policy
Patrick Ramage, Program Director, Whales
Program Director, Marine Conservation