Social ads to help save wildlife

Saiga Antelopes in Russia may become extinct due to poaching. IFAW Russia collaborated with the Russian branch of the international advertisement  giant BBDO in production of a special ad for the Cannes Lions 2015 advertisement festival.

After some discussion with our partners we came to conclusion that our main message would be to prevent poaching and to keep the wildlife animals safe and wild – as it actually should be. They proposed a concept which might seem quite unusual for those who were used to straight forward ads, to make it more  interesting. The goal is to put forward our main message, that we can all save wildlife - now, because it might be too late, soon.

IFAW fights across the world against illegal hunting, smuggling and commercial trade in wildlife products, which devastate populations and leave many species on the brink of extinction.

In Africa and Asia elephants are in danger.

Legal trade in ivory -- both international and domestic -- enables and encourages illegal trade and poaching. Between 25,000 and 50,000 elephants are killed every year for ivory.

An elephant is killed every 15 minutes for its ivory.

Thirty to forty Amur tigers are poached every year despite governmental and public efforts to save the population in the Russian Far East.

One hundred million sharks are being killed every year for their fins.

Saiga Antelopes in Russia may become extinct due to poaching.

Many socially responsible companies support activities to protect nature and save animals.

We are happy that BBDO offered their support and we could merge our efforts to save wildlife.

IFAW had a positive experience in cooperation with other advertisement agencies like Springer and Jacoby in Germany who produced pro bono ads for us.

Young&Rubicam is doing the same in France preparing advertisement for the Cannes Lions.

Marketing agencies are not the only ones to support our animal welfare activity.

In Russia we had a good experience with Land Rover in supporting our bear cub rehabilitation project. Now the Singapore company, Asian Tigers Mobility is going to fund a critically important ATV for the Bastak nature reserve to help monitor tigers and hooved animals. By the way, that’s where the tigress Zolushka (Cinderella) lives, who IFAW actively rehabilitated and helped release in 2013.  

We hope our cooperation within the advertisement community has a good future. We all are responsible for every living creature on Earth.


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Azzedine Downes,IFAW President and CEO
President and Chief Executive Officer
Céline Sissler-Bienvenu, Director, France and Francophone Africa
Director, France and Francophone Africa
Dr. Elsayed Ahmed Mohamed, Regional Director, Middle East and North Africa
Regional Director, Middle East and North Africa
Dr. Maria (Masha) N. Vorontsova, Senior Advisor to the IFAW Marine Conservation
Senior Advisor to the IFAW Marine Conservation Program
Faye Cuevas, Esq.
Senior Vice President
Grace Ge Gabriel, Regional Director, Asia
Regional Director, Asia
Executive Vice President
Executive Vice President
Matt Collis, Director, International Policy
Director, International Policy
Pauline Verheij, Program Manager, Wildlife Crime
Program Manager, Wildlife Crime
Rikkert Reijnen, Program Director, Wildlife Crime
Program Director, Wildlife Crime
Country Representative, Germany
Country Representative, Germany
Staci McLennan, Director, EU Office
Director, EU Office
Tania McCrea-Steele, Project Lead, Global Wildlife Cybercrime
Project Lead, Global Wildlife Cybercrime
Vivek Menon, Director of IFAW partner, Wildlife Trust of India
Consulting Senior Advisor to the CEO on Strategic Partnerships & Philanthropy