French online ad site strengthens measures to restrict wildlife trafficking

Leboncoin will prohibit the sale of ivory.Since the publication last year of the comprehensive online wildlife trade report Wanted: Dead or Alive from the International Fund for Animal Welfare (IFAW), a number of online sites across the world have stepped up to develop stronger policies and enforcement to prevent the sale of products from threatened or endangered wildlife.

Our latest victory comes from France on World Environment Day.

Following discussions with IFAW,, a free classified ad destination (similar to eBay) with 20 million users per month, decided to strengthen its measures to better block ads offering to sell threatened wildlife species.

Among the new tools are ‘info-bubbles’, text that pops up automatically to inform users of their legal obligations. Moreover, in its rules for classified ads in the Animals category, incorporated several IFAW suggestions to raise awareness of limits on the sale of items related to animals that are protected by CITES (The Convention on International Trade in Endangered Species of Wild Fauna and Flora).

Amongst those changes, it will be prohibited to sell:

  • taxidermy, furs and hunting trophies of  endangered  wild animals
  • any animal whose sale is banned in France
  • some parts or derivatives of endangered or threatened wildlife such as ivory due to the rise in elephant poaching for ivory

We will continue to work with to move to monitor user compliance with the new rules and help the site identify any advertisement offering the dubious sale of CITES specimens.

We hope that the responsible actions of will soon imitated by Marché.fr and, two other French sites IFAW also contacted regarding strengthening rules about the sale of wildlife products.


For more information on our efforts to protect wildlife, visit our campaign page on ending wildlife crime online.

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Azzedine Downes,IFAW President and CEO
President and Chief Executive Officer
Céline Sissler-Bienvenu, Director, France and Francophone Africa
Director, France and Francophone Africa
Dr. Elsayed Ahmed Mohamed, Regional Director, Middle East and North Africa
Regional Director, Middle East and North Africa
Dr. Maria (Masha) N. Vorontsova, Senior Advisor to the IFAW Marine Conservation
Senior Advisor to the IFAW Marine Conservation Program
Faye Cuevas, Esq.
Senior Vice President
Grace Ge Gabriel, Regional Director, Asia
Regional Director, Asia
Executive Vice President
Executive Vice President
Matt Collis, Director, International Policy
Director, International Policy
Pauline Verheij, Program Manager, Wildlife Crime
Program Manager, Wildlife Crime
Rikkert Reijnen, Program Director, Wildlife Crime
Program Director, Wildlife Crime
Country Representative, Germany
Country Representative, Germany
Staci McLennan, Director, EU Office
Director, EU Office
Tania McCrea-Steele, Project Lead, Global Wildlife Cybercrime
Project Lead, Global Wildlife Cybercrime
Vivek Menon, Director of IFAW partner, Wildlife Trust of India
Consulting Senior Advisor to the CEO on Strategic Partnerships & Philanthropy