China’s Shopping Giant Builds Noah’s Ark for Endangered Animals

China’s Shopping Giant Builds Noah’s Ark for Endangered Animals
Monday, 27 June, 2016
Nanjing, China

A unique effort to draw the attention of Chinese consumer to the plight of endangered species reaches a climax in Nanjing tonight with hundreds of thousands of shoppers having watched the animal picture show at the facade of a large building.

The themed picture show is one part of the campaign “Save Endangered Animals – Please Do Not Say Goodbye”, which was launched jointly by International Fund for Animal Welfare (IFAW) and the Deji Plaza, a landmark building in Nanjing.

Happily, as the last picture of an endangered animal disappeared into the night, the Chinese shopping giant Deji Plaza Co.,Ltd vowed to continue its joint efforts with artists, consumers and public welfare institutions to save endangered wildlife animals.

“Illegal wildlife trade is the fastest and most direct way to push species towards extinction,” said Grace Gabriel, IFAW Asia Regional Director.

“Every 15 minutes an elephant is killed for the ivory trade. Central Africa has lost 64 per cent of the world’s African forest elephant population to poachers in the past decade. If this spiral does not stop, the elephant population in some parts of Africa will be extinct in the next 10 years,” said Gabriel.

Wei Jia, Deputy Manager of Deji Plaza Co.,Ltd, said that while June 26th also marked the 10th anniversary of the opening of the plaza, it was fitting to reflect that in another decade elephants may no longer exist in the wild.

“So many other endangered animals such as tigers and finless porpoises may also disappear from our planet if we don’t wake up to their plight,” said Jia.

“We have chosen to highlight 26 endangered, vulnerable and near threatened species from different environments, including land and sea creatures. By presenting them in an artistic manner, we can draw more attention from our consumers to the survival of animals. We intend to encourage every one of our many customers to become protectors of wildlife animals.”

“Save Endangered Animals – Please Do Not Say Goodbye”, has run at Deji Plaza since early May featuring public service advertisements about endangered animals as well as holding unique art exhibitions and events.

A main feature was a 600-square-metre “Noah’s Ark” with hi-tech multi-media imaging inside allowing viewers to observe and understand the world from the perspective of animals. The 26 endangered animals featured in the film show were also presented “live” throughout Plaza by using 3D optical illusions, and were enormously popular with the public.

A massive crocodile installation art exhibition with the theme of “The Pain of Crocodiles” by artist Wu Daxin also drew attention.

“The crocodile is an ancient species that has existed since the time of the dinosaurs. It has survived all adverse environments for the past thousands of years yet might face its doom due to commercial exploitation and poaching,” said Wu Daxin. “We hope all wildlife, including crocodiles, can live freely in their natural habitats, instead of being presented in this modern concrete forest as commodities.”

Wei Jia said, “The campaign for saving endangered animals will last until August, 22nd. We hope we can do our small part to trigger the attention of the city, the province and maybe even the whole country to the conditions of endangered animals.”

“It requires the efforts of the whole of society to save endangered species. Only when the sellers stop selling, and consumers refuse to buy will we stop the killing and save endangered wildlife”, said Gabriel.

“IFAW commends Deji Plaza’s efforts to protect endangered species. We hope that in the future, more and more enterprises can shoulder their responsibilities for our society and natural environment and contribute to protecting endangered wildlife!”


About International Fund for Animal Welfare

Founded in 1969, IFAW rescues and protects animals around the world. With projects in more than 40 countries, IFAW rescues individual animals, works to prevent cruelty to animals, and advocates for the protection of wildlife and habitats. For more information, visit Follow us on Facebook and Twitter.

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