IFAW and green.tv partner up

Tuesday, 17 April, 2007
IFAW (International Fund for Animal Welfare – www.ifaw.org) has partnered with broadband TV channel, green.tv to bring IFAW's broadcast quality campaign videos to a worldwide internet TV audience.
IFAW will have their own dedicated channel on green.tv.  IFAW’s channel will be launched at the annual TV industry get-together in Cannes, MIP TV, where green.tv tops the bill as part of the opening session 'Can Green TV be Primetime TV?'
Ade Thomas, Managing Director of green.tv, said:  “green.tv is proud to be working with IFAW to show IFAW's great films on both our broadband TV channel and our video podcast. We hope to bring a large international audience to this content.”
The IFAW channel can be accessed at www.green.tv/ifaw.  Viewers can also access it from the channels tab on the homepage of green.tv.
Founded in 1969, IFAW is the world’s leading animal organization, and has offices in 15 countries and more than 2.5 million supporters worldwide. The organization campaigns globally on such key issues as whale and elephant conservation, wildlife habitat protection, ending Canada’s annual commercial seal hunt, protecting wild animals from commercial trade, care of companion animals, and also operates a international Emergency Relief team that provides care to animals affected by man-made and natural disasters worldwide.
IFAW Wildlife and Habitat Protection Communication Manager, Jennifer Ferguson-Mitchell, said: “IFAW is very excited to be able to partner with green.tv, the leading environmental broadband TV channel, to offer audiences worldwide a unique glimpse of the on-the-ground efforts to protect animals worldwide.”
IFAW Animals in Crisis Communication Manager, Chris Cutter said, “green.tv allows IFAW to distribute full-screen internet TV to audiences worldwide. Our green.tv podcasts will also reach iTunes users around the globe, enabling us to get our messages out to more people than ever before.”
IFAW's films will be available to view at any time anywhere in the world on green.tv as part of its video on demand functionality.  In addition to all IFAW films being available via the IFAW channel, viewers will also be able to search for them using green.tv's search functionality.

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