IFAW gets tied to a cause with Vineyard Vines®

Tuesday, 4 May, 2010
Yarmouth Port, MA and Stamford, CT
The International Fund for Animal Welfare (IFAW) and vineyard vines have partnered for the retailer’s “Tied to a Cause” campaign. During the month of May, vineyard vines will feature custom ties and totes, donating all proceeds directly to IFAW’s Tails for Whales initiative.

Designed to raise awareness for whale conservation, Tails for Whales is an innovative, grassroots program that captures celebrities, athletes, conservationists and everyday people posing with their hands in the sign of the whale tail.

“Given our work to save the whales and vineyard vines’ signature logo, this partnership could not be a better fit,” said Fred O’Regan, President and CEO, IFAW. “vineyard vines has a long history of giving back to the community and we’re honored to be working with them to make a whale of a difference.”

“Working with IFAW and supporting their Tails for Whale initiative finally gives us the chance to support a very special and important cause,” commented Shep Murray, Co-founder and CEO of vineyard vines. “Our whale logo is not only the emblem of our brand, but brings back fond memories of our childhood on the Vineyard where we grew up watching our father carve wooden whales. Those carvings were the original inspiration behind our logo. Moreover, our love of the ocean encompasses all that lives and thrives in it, so it is important to us that we do everything we can to encourage the protection of whales all over the world.”

These items will be available for purchase beginning May 1 through May 31 at vineyardvines.com and retail for $75 each.

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Brian Sharp, Emergency Relief Officer, Stranding Coordinator
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Dr. Maria (Masha) N. Vorontsova, Regional Director, Russia & CIS
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Patrick Ramage, Program Director, Whales
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