Impact evaluation on ivory trade in China
This Flash Report covers the highlights from an evaluation of the IFAW PSA “Mom, I have teeth”. The core message of the PSA is to make people aware that ivory (in Chinese “elephant teeth”) comes from dead elephants. The campaign has been running for three years in Tier 1 cities in China using outdoor, print, and social media channels. Rapid Asia carried out the evaluation of the PSA to determine its impact in terms of building awareness, influencing attitudes and potentially changing behavior.