World’s hottest creative talents compete to highlight work of the International Fund for Animal Welfare
Portugal emerged triumphant in the print section after 34 teams at the Young Lions Competition at the 56th Cannes Lions Advertising Festival worked to a tight brief to design attention-grabbing adverts for IFAW, publicising the need for tourists to avoid buying wildlife souvenirs which could push threatened species closer to extinction.
The renowned competition aims to catapult the careers of rising stars in the advertising industry, while IFAW was one of this year’s chosen organisations presenting its work as a brief for the competition.
Josey Sharrad, UK campaigns manager at IFAW, said: “IFAW was very excited to be part of such a prestigious competition and to be able to pitch our campaign to so many young creative minds from all over the world. It was fantastic to see the competitors really take on board the need to highlight the threat that illegal wildlife trade poses to endangered animals and become inspired.”
The Portuguese winning team, comprising copywriter Clara de Castro Darbandi-Tehrani and art director Nuni Tome Teixeira, from Draft FCB, used a striking image of a tiger in the wild with its face adorning the cover of a wildlife magazine, while its skin formed the cover of a fashion magazine.
The jury selected Costa Rica to take second place, with third place awarded to Romania. Entrants, all aged under 30, had earlier impressed in regional competitions to earn their places at Cannes. Once there, they had just 24 hours to design their entries.