Direct Marketing Manager, Regular Giving

Purpose
Participate in the Worldwide Regular Giving marketing Team, which generates a high percentage of IFAW’s net income.  This mid level management position is directly responsible for the success of three critical worldwide marketing streams:  telemarketing, direct response television and digital marketing aimed at generating Regular Givers in the most efficient manner.  

Accountabilities/Responsibilities
• Plan, manage and implement direct marketing campaigns:   responsible for executing strategies and marketing campaigns that will meet defined investment metrics and increase the number of new Regular givers.
• Recommend to the RG Director annual fiscal budget for:  Telemarketing efforts, DRTV Strategy, Digital marketing strategy and additional marketing vehicle tests.
• Implement budgeted annual strategies; direct out of house telemarketers and Agencies to keep on schedule all telemarketing, television and digital campaigns. Responsible for developing and maintaining all systems and procedures required for successful campaign management, in a cost effective manner. Present final results analysis to RG Director, including costs, of all marketing campaigns.
• Analyze on-going promotional results analysis and provide feedback to RG Director on trends and opportunities.  Recommend strategy changes needed to meet or exceed budget.
• Collaborate with RG Director on Analytic strategy and integration.
• Create and distribute:  campaign memos; campaign projections; list segmentation recommendations, copy and art; based on independent analysis of past response and working with IFAW analyst.
• Collaborate and liaise with World Wide Supporter Relations Management team to ensure that critical company feedback is generated during marketing mailing preparation.  Additionally develop campaign briefs and liaise with worldwide IFAW offices involved in implementing IFAW’s Regular Giving programs in all eight fundraising countries.
• Work very closely with IFAW’s Data Processing department to ensure that marketing data generated is accurate and out put to vendors correctly and then uploaded from response handlers and banks appropriately.
• Independently prepare and present all technical coding requests to Business Practices in an accurate and organized fashion ensuring that each campaign is set up correctly on the database, allowing results to be tracked and analyzed accurately.
• Assist in any other special projects as requested by Direct Marketing Management.

Job Requirements
• Minimum 3-5 years in-depth direct marketing experience.  Fundraising and International experience  preferred but not required.
• Strong knowledge of direct marketing principles including: creative, list management, targeting and segmentation, analysis, production, and fulfillment.
• Must be highly organized and self motivated to meet critical deadlines.  Must be able to work under pressure, while coordinating several projects simultaneously.
• Excellent written and presentation skills; effective interpersonal skills and ability to clearly communicate complex campaign processing requirements to vendors whose first language may not be English.
• Knowledge of Team Approach Software a plus.
• BS degree, preferably in marketing, business or a related field is preferred.
• Proficient in Excel, MS Word, Powerpoint.