Impact evaluation on ivory trade in China

Impact evaluation on ivory trade in China

This Flash Report covers the highlights from an evaluation of the IFAW PSA “Mom, I have teeth”. The core message of the PSA is to make people aware that ivory (in Chinese “elephant teeth”) comes from dead elephants. The campaign has been running for three years in Tier 1 cities in China using outdoor, print, and social media channels. Rapid Asia carried out the evaluation of the PSA to determine its impact in terms of building awareness, influencing attitudes and potentially changing behavior.

Experts

Céline Sissler-Bienvenu, Director, France and Francophone Africa
Director, France and Francophone Africa
Dr. Cynthia Moss, IFAW Elephant Expert
IFAW Elephant Expert
Grace Ge Gabriel, Regional Director, Asia
Regional Director, Asia
James Isiche, Regional Director, East Africa
Regional Director, East Africa
Jason Bell, Program Director, Elephants Regional Director, South Africa
Program Director, Elephants, Regional Director, South Africa
Peter Pueschel, Director, International Environmental Agreements
Director, International Environmental Agreements
Vivek Menon, Director of IFAW partner, Wildlife Trust of India
Regional Director, South Asia