International Fund for Animal Welfare's YouTube Content Surges Past 300,000 Views

Tuesday, January 8, 2008
Yarmouth Port, MA
The International Fund for Animal Welfare (IFAW - www.ifaw.org) announced today that the 89 videos currently included on its YouTube channel (www.youtube.com/ifawvideo) reached more than 300,000 viewers since the IFAW profile was created.
“We are very pleased to reach this important milestone as it indicates a high level of interest in our content from the YouTube community,” said Cassandra Koenen, IFAW’s Director of Online Campaigns & Marketing. “With our recent addition to the YouTube Non-Profit program, we’re able to promote current initiatives from our channel and better measure our success.”
 
Data gathered from TubeMogul.com shows December 2007 traffic to all of IFAW’s video uploads increased 480% with more than 37,000 views in the four-week period.  Additionally, the IFAW YouTube channel has been one of the top ranked non-profits for both subscriptions and all-time YouTube viewership.

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